HeForShe Alliance Member HCLTech Empowers Diversity with #ShePowersProgress Campaign

Overview and Objectives
As a future-oriented organization, HCLTech aims to be at the forefront of encouraging diversity. The Company believes that diversity inspires creative thinking and leads to sustained innovation within the workplace. HCLTech prides itself on being an organization with an open, transparent, and inclusive culture. Our focus is to create an inclusive environment for employees with diverse backgrounds combined with concerted efforts from our leaders. 

Strategy 
HCLTech’s Inclusion & Diversity strategy focuses on talent attraction, talent growth and talent retention. These 3 strategies work in tandem to ensure a unified experience in promoting gender diversity, cultural diversity and inclusivity:

• Talent attraction
• Talent retention
• Talent growth

Campaign Positioning: 
In line with their Inclusion and Diversity Strategy, HCLTech Launched the #ShePowersProgress campaign to celebrate and support the contributions of women in technology, aiming to inspire progress and promote diversity and inclusion in the workplace.

Women in tech inspire all of us to be and do our best. Women in tech supercharge progress for everyone, everywhere. Supporting women in tech isn’t a woman thing, it’s a we thing, and we’re all about progress.

Today, every day this month, and every day that follows, we’ll celebrate the women who inspire us to find our own spark — the women who power progress.

#ShePowersProgress Digital media (Including social media and website traction)

• Employee stories generated 6M+ video views on digital platforms.
• 409+ million reach across digital platforms
• The campaign had a unique Reach of 500K unique Business and Technology Decision Makers 
• 898M + impressions created across the target audience.
• 100+ employee stories captured within 6 months.
• 25% increase in the overall mentions for HCLTech 
• 10,000+ website visits on the dedicated campaign webpage
• Campaign Webpage address: https://www.hcltech.com/shepowersprogress

In joining the HeForShe Alliance and launching the #ShePowersProgress campaign, HCLTech reaffirms its commitment to fostering a diverse and inclusive workplace. By attracting, retaining, and growing diverse talent, the company not only drives innovation but also sets a powerful example for the tech industry. Celebrating the achievements of women in tech, HCLTech continues to inspire progress and champion equality every day.

About UN Women 
UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. 

About HCL Tech
HCLTech is a global technology company which empowers organizations across industries to identify and seize opportunities to leverage AI and GenAI to automate and accelerate business processes.