HeForShe Launches Global #HeForSheAtHome Campaign

[New York, 15 April 2020] As a consequence of the global COVID-19 pandemic, millions of people now find themselves indoors. Gender inequalities, particularly of women in the home, are becoming increasingly apparent when it comes to housework, cleaning and caring for children, the sick or the elderly.

In responding to the outbreak, women make up 70% of workers in the health and social sector and do three times as much unpaid care work at home as men. Women are in the lead across the world as front-line responders, health care professionals, scientists, doctors and more. The #HeForSheAtHome campaign aims to highlight this unfair burden on women and encourage men to do their fair share. 

In providing useful tools and tips, the #HeForSheAtHome campaign seeks to inspire men to help balance the burden in their households. Whether its learning to use that new vacuum cleaner, or the game you play when washing the dishes, we want to hear your stories. In sharing these stories of positive male role models from all over the world, we hope to inspire many more to do the same.

In the US, powered by HeForShe Champion Exelon, the #HusbandMaterialChallenge is taking place, playing on the satire of the term and redefining it in a more positive way. Reminding men around the country in times like these what “husband material” really looks like and encourage them to share the unique and practical qualities that make them husband material.

Send your stories to heforshe@unwomen.org or share on social media and tag us @HeForShe with the hashtag #HeForSheAtHome