MEDIA ADVISORY

NEW YORK’S ICONIC EMPIRE STATE BUILDING GOES MAGENTA FOR UN WOMEN’S HeForShe ARTS WEEK WEDNESDAY MARCH 8, 2017

Film stars, world leaders and UN officials convene at the iconic Empire State Building to kick off HeForShe Arts Week on International Women’s Day

WHO:   Édgar Ramírez, Actor & UNICEF Goodwill Ambassador
Bjarni Benediktsson, His Excellency, Prime Minister of Iceland & HeForShe IMPACT Champion

WHAT:   First launched in 2016 by UN Women’s Global Goodwill Ambassador Emma Watson, UN HeForShe Arts Week initiative aims at raising awareness and funding for gender equality through the arts. Now in its second year, Arts Week coincides with International Women’s Day (March 8) and will be celebrated globally for a week – with events taking place worldwide, from São Paulo to Bangkok. All across New York City, the historic Empire State Building will be visible as it lights up in magenta marking the opening of HeForShe Arts Week.

WHERE:  Empire State Building
350 5th Ave
New York, NY 10118

WHEN:   International Women’s Day: Wednesday, March 8
Press Check-In: 11:40am
Start Time: 12:00pm

CONTACT:   Amanda Gorin, UEG / Amanda.Gorin@uegworldwide.com305-495-3710 (for Empire State Building)
Dinal Limbachia HeForShe(at)unwomen(dot)org / 718-501-4324 (for HeForShe)
* Please RSVP to confirm your space!

Event photos available at:   https://www.flickr.com/photos/heforshe/

Join the conversation:   Follow @HeForShe; @EmpireStateBldg @UN_Women on Twitter and share your messages using the hashtags #ArtsWeek, #HeForShe

About UN Women

UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. For more information, visit www.unwomen.org. UN Women, 220 East 42nd Street, New York, NY 10017, New York. Tel: +1 646 781-4400. Fax: +1 646 781-4496. For more information, visit www.unwomen.org.

About UN Women HeForShe 

Created by UN Women, the United Nations entity for gender equality and the empowerment of women, the HeForShe solidarity movement for gender equality provides a systematic approach and targeted platform where a global audience can engage and become change agents for the achievement of gender equality in our lifetime. HeForShe invites people around the world to stand together as equal partners to craft a shared vision of a gender equal world and implement specific, locally relevant solutions for the good of all of humanity. For more information, visit www.heforshe.org/

About HeForShe Arts Week 

UN Women’s HeForShe Arts Week provides a unique opportunity for arts and cultural institutions in cities around the world to support the achievement of gender equality, engaging with UN Women’s critical mission to make equality a reality in this lifetime. HeForShe Arts Week is celebrated annually from March 8-15, during which time partner institutions, highlight efforts towards gender equality and women’s rights, and support UN Women’s work by donating a percentage of proceeds. For more information, visit:www.heforsheartsweek.org/