UN Women Vietnam and Vietnam Airlines Partner to Spread HeForShe’s Gender Equality Message with Landmark “Magenta Flight”

Date: Thursday, 31 October 2024

In an uplifting move, UN Women Vietnam launched a unique initiative under the HeForShe campaign, harnessing the power of aviation to spread the message of gender equality. On October 1, Vietnam Airlines flight VN1203 from Hanoi to Can Tho took off with a powerful message: "For the Women Around Us." This "Magenta Flight" was a symbolic gesture, reflecting the growing commitment of Vietnam Airlines and its partners to advocate for gender equality and the empowerment of women across the country. 

The flight marked a significant step in the local adaptation of the HeForShe campaign, which has been tailored to reflect Vietnam’s unique social and cultural context. Passengers aboard the flight were treated to an array of special gifts, all in HeForShe's signature magenta. From Magenta shirts to magenta milk tea, the color not only symbolized the campaign but also served as a reminder that gender equality is everyone's responsibility. 

The "magenta Flight" is a testament to how HeForShe can be locally adapted, highlighting the flexibility and inclusivity of the campaign. Through initiatives like this, HeForShe continues to engage men and boys in Vietnam to become allies for gender equality, emphasizing that lasting change requires collective effort. 

Vietnam Airlines, through this partnership, showed how corporate leaders can play a key role in championing gender equality, turning everyday spaces like airplanes into platforms for advocacy. With the support of men, organizations, and local communities, the HeForShe movement in Vietnam is building momentum, sending a clear message that gender equality is essential for a better future. 

HeForShe in Vietnam serves as a powerful example of how global movements can be tailored to meet local needs, making an impact in everyday life while rallying support for lasting societal change.